Magazines website layout

The first website i will look at will be for the magazine Her Vintage Layout because this if the same as my chosen genre of vintage life and fashion.

There home page :

Firstly they have there title and right at the top a information bar above the main title with there social media links and a current date and search icon these are common features on a webpage. I have also noticed that the page itself scrolls down over a background pattern looking like a popped out page. They have the basic top bar with the many hyperlinked and scroll down boxes taking you through the website and what it offers. On this top bar they have the categories home, about, magazine, competitions,book shop and music shop. Under this there is something  little less usual and that is a current update bar which tells you the articles they have done and when they have done telling you which are the most current. 

When you scroll down you come across this screen after a large image taken from one of there current photo shoots. This then goes on to show this page :

This page state basic information about the magazine telling you what they include on the page and how many people read there and magazine or use there social media sites. after this there is contact details for the magazine company this is helpful to include incase other businesses want to get hold of them. Down the side of this explanation there is large boxes linked to there many social media sites this promotes them for everything that they do. There is also a very helpful to the top button as this is a continuing page that scrolls down further and further.

What articles do the webpage contain ?
They have very few articles but they do produce articles that aren't printed in the magazine but mostly online these articles are mostly reviews on places, books and music that they sell on the site. There magazine does not contain webpage versions of there articles but instead links to places where you could buy the issue or a pdf file that contains a sample issue like this :

This is the page that shows you the interactive link to the PDF file that looks like the link below.

This is a small version of the magazine which is a teaser of what its like its articles are about local event such as vintage festivals and styles from the past that you could wear now. It also contains many tutorials. 

What can you say about the layout of the website? 

The layout throughout the website is a continuing scrolling page with a pattern background behind and the assistance of the back to the top button this is more like a blog layout then an normal webpage. The features included that are used in webpage layout is the title bar and helpful hyperlinked direction bar which are used on most webpages. 

Describe the fonts, colours, images and links used ?

The font used is plane ariel that is simple to understand i think this has been used for most of the website accept the logo where it is a taller deigned font with a vintage appeal as it looks slightly art deco. The theme colours for this website is black and white with the occasional red that mostly appears when things are elected i think that this simple choice of layout helps the website appeal for all ages. The images used are from photo shoots that they have done. They include the vintage style the magazine talks about but also show the modern side of the magazine. A lot of there images are from there social media sites such as intstagram.  The links are again to there social media but there is also links to places where there magazine is sold this is all for promotion. 

How does the website promote the brand ?

The website overall keeps to the main theme colours of black,white and the ocassional red. This website does not promote the brand as much as others but does provide social media links and other links to wear to buy the magazine this is the only self promotion on the website. 

How does the website encourage the reader to buy the magazine?

The webpage does not feature articles like many others this means that you have to but the magazine to see the featured articles it does tell you what they are about but this is just like a sneak peek just like the taster issue that is free to download from the site. The many links to subscription pages and shops that sell the magazine. 

The second magazine page i will be looking at is Pretty nostalgic (http://prettynostalgic.co.uk/) this magazine is slightly different to the fashion magazine that i will be creating but does focus on the importance of vintage culture.

The homepage

Firstly the homepage shows us there overall style with the light pastels and girly vintage vibe. You can see that this magazine is for a women with a creative look. This front page has the normal structure of a magazine layout with the title line with there logo and stamps that connect to digital copies and a subscription sight. It has a main strolling image mostly images of the magazine a photography from within. They have the top bar listing all the basic pages on the wbesite.

This home page further scrolls downs to reveal social media links as well as a blog real. this is joined by a fill out form for the newsletter box. It also sits with a testimonial introduction.

1) What articles does the webpage contain?

The articles featured throughout the magazine and webpage are mostly on event such as craft fairs. They have also done a wide variety of reviews of shops and restaurants they have not placed any of there feature articles on the webpage, They also feature a competition page where not only there competitions are placed. All of the articles have an associated image even if this is just a drawing or painting this makes the article look more appealing.

2) What can you say about the layout of the webpage?

The main heading gives the magazines identity across with the color themes from the hard copies coming across on the webpage. They have chosen to use a standard head bar this is simple for those of all ages and experience. Down the sides of the page there is a changing colour depending on the page you are on these colours are all in the same style and again carry through the overall identity of the magazine. The large images break the page up so that the website is not boring and draws you in most of them are linked to articles or social media. The links being at the top of the page makes them easy to find and do not take over the website. 

3) Describe the fonts, colours, images and links used ? 

The Title is in its usual fluent italic-like font but the rest is in a fine large font that is mostly used throughout as it allows titles to be read clearly. Normal new romens has been used for all other text this is clear to understand and most are used to reading it. These font are being used so that people of all ages can read this makes me think that this magazine may have some older readers because of  the subject matter. The colours are pastel and bright they give the vintage overall look of the magazine they connect to the light subject matter of flowers and decoration which are used throughout the website and magazine. These colours tell me that the audience is female it also suggests that it might be for one that likes gardening and decorating. The images used are often photography of the event or person they have used an image of there magazine on their homepage. They do have the unique twist of using many pieces of artwork on there site next to articles that do not have associated images . I think this adds to the vintage appeal of the magazine. Most of the links on the website are just hyper-linked words there are a few image links but not many.

4) How does the website promote the brand?

The brand is mostly promoted through the colour scheme with the colours being both on the front cover of the magazine and on the webpage you instantly connect them. The Cover line is featured on the webpage this works like a logo and connects the two together it also connects there social media to the page as it is featured on all social media pages to.

5) How does the website encourage the reader to buy the magazine?

The webpage only allows you snippets of the articles and overall theme this leads to the reader wanting more about the magazine and what it features this may lead people to buy the magazine to find out. Overall its the curiosity that the magazines website creates that makes people wnat to buy the magazine after seeing it.

Finally the last magazine that i will analyse will be Vintage explorer (http://www.vintagexplorer.co.uk/) this is a magazine that is based on vintage ideals and life. This is for a unisex audience with views on not only vintage furniture and antiques but also the culture.

The home page:

 Firstly the homepage tells us the overall feel of the magazine with neutral colours that appeal to both sexes but I would say that this looks like its mostly for men. It has the basic cover line and head bar. but they have also featured a side bar with a rolling tweets connecting in all the social media that most magazines use nowadays. They have started the page by using a small info box with an image of the magazine and what is featured inside this is kept up to date with every image. I do like the fact that they have a leave a message box this allows people to have interaction with magazine just like the social media sites do. They have also added a editor letter introducing the magazine to anyone that's never read it before.

1) What articles does the website contain ?

The magazine is mostly about culture during the 50s and 60s the article that i found as seen above is about films from these eras it describes why they are so iconic and why we should still be watching them. Most if the articles that have been paced on the website are short blog posts that are the first 2 or 3 paragraphs of a full article. They have ended the articles with "continues in the magazine" this intrigues the reader and sells the magazine.

2) What can you say about the layout of the magazine? 

The layout of this magazine is more intellectually challenging then the ones before there is a lot more word per page and has considerable less images. This maybe because its for an older person so they have kept darker colours and side bars with retro wall paper in to keep this smart looking effect. The layout has been kept as grid this is shown by the lack of shapes on the page so that everything is square or rectangles this does give it a professional look.

3) Describe the fonts, colours, images and links used ?

 The colours used on this webpage are dark and sophisticated this gives the page a professional look this maybe because it is aimed at a male audience.Down the side of each page there is a beige 60s wallpaper this gives the vintage vibe that the whole magazine brings. The fonts on the page are plain with an italic font used just for titles all writing is in black and grey depending on where it is on the page. These fonts are used as there simplicity allows any age to read. There are not many photographs on this page instead they have gone with illustrations just like the ones featured on the magazine these are styled like posters. There are many social media links on the page with simple button connections but all other connections are made through typed hyper-links.

4) How does the website promote the brand?

The brand is mostly shown through the use of illustration and old looking colours these are linked to the vintage title of the magazine. I do say that this website does not promote the brand as much as the other magazines do they do try to sell the magazine on the webpage but to not create a brand identity. 

5) How does the website encourage the reader to buy the magazine?

The magazine articles featured on the webpage all dont end properly they are all linked further on the the full articles that you have to buy the magazine for. They have many links to subscription services and connected events that you can but their magazine this is there promotion methods as they are a smaller company.