There Twitter page is covered in there 1950s inspired logo this is also in there background which is a 1950s inspired advert. This tells us that there brand is vintage based and supports mostly the 1950s style. They have to heading image behind there profile picture this could be because the background is bright and decorative and they did not want these to conflict. There profile picture is their logo this is placed throughout the page so it build a brand identity that we can instantly recognize. There bio simply states their curator and creators which are "vintage at Goodwood" and "vintage at the South Bank" this gives the brand credibility because it is linked to big well known events.They have also tried to attract customers with facts in the bio such as the fact they are the biggest vintage fair in Britain and also that they visit 30 cities nationwide. Like many Twitter pages it has a link to the webpage this is further free promotion as it allows people to find details. They have a large following of 10.8 K but only follow 2,701 people this may mean they exclusively follow other companies and people they wish to work with. They tweet often and are followed by well known pages such as Vintage Festival and Vintage guide to Britain.
The next tweet is also a conversation between a customer and friend of the business again it has the relaxed chatty vibe that most of their tweets do. It simply asks is the person is going to go out tonight this allows is to see that they care about their customers and what they are doing with the vintage garments.
1) what are they tweeting about ?
They mostly tweet about local events like the ones seen above that promote an event in York that even talk to companies that promote tourism and events in York so their promotion is reaching further out audiences. They also have many conversations between them and customers and friends of the company they are more informal tweets that do not push their brand. These tweets help the customers relax and find the company non threatening like new companies can be.
2) What do the tweets contain?
There are limited hashtags or anything connected to the tweets that i have found on their page but they do retweets things that are said on other pages about their event this allows followers to see what other people not just themselves think and the events. They feature many conversations on their page giving details about the fairs that they are running to customers personally this makes us think that the company cares for its many customers and followers.
3) How are they using social media to promote/further their brand?
They are using twitter for free promotion they can see the fairs that they run by tweeting well know companies about them and then the companies can retweet and reply allowing the audience to just keep growing. This also allows them to constant customers and give a more personal service.
The second company I have chosen to analyse is called Vintage Green Clothing they were following nearly all of the companies and magazines that I can chosen to analyse. They are a vintage clothing store.
Vintage green has carried through a grey theme by using plain grey for the background and connects it to the head image of a grey garment with sequins this automatically tells you the company is about vintage clothing. The bio tells you a similar story that they are set up selling vintage clothing on etsy and then connects you to their store. They have only a small following of 78 but they are followed by larger companies such as Brag vintage and Lipstick & Curls. They have not tweeted much this maybe because they are a small UK based company but social media sites like twitter allow small companies like this to grow.
The first tweet is a image linked tweet about a top they are selling on their sight. They have a simple short sentence that reads " pretty in pink" this is all that is needed when describing what is in the image it allows people to see the stock that they have found and what types of clothing they sell. They have only used images and a website link to the full item within this tweet this is promotion of the stock.
The last tweet featured in this image is about a picture they have put on Instagram of a 60s Kaleidoscope in this tweet they have tweeted what they are doing right know which allows you to pick up the fact they are a small business with few workers this provides personalities to come across. They have also used the #1960s this allows anyone who is not following them to see if they are looking up this hashtag. They have finished this tweet with a link to the other social media network to further promote their brand.
1) What are they tweeting about ?
They mostly tweet about their stock and what the company is doing whether this is playing in the office or attending many different events. They also try to link to other social media sites as much as they can. This promotes the buiness allowing people who do not know about the company before to see what they are about and the standard of service they provide.
2) What do the tweets contain ?
All of the tweets by them contain a link to their website or further social media sites this is because they are trying to promote their brand and sell their stock. They also add the occasional images of stock and there store.
3) How are they trying to further/promote their brand?
They mostly try to promote their stock as they have only a small audience social media is the best way to grow a wider audience.
Finally, the last account that i have analysed is Vintage festival a company the runs vintage festivals and fairs.
they mostly tweet about general vintage culture like the first tweets shows . They talk about famous peoples birthdays and festivals that they are attending such as the classic car boot they also retweet many other peoples tweets on this event. They also tweet out to customers about their newsletters and other various things they do.
2) What do the tweets contain ?
A lot of their tweets are directly aimed at people either this is customers or other businesses this allows them to build contacts. They also do this by re tweeting people who are talking about the same event this allows them to reach people that are based around similair subjects. They also link their webpage in most links whether this is just their homepage or their articles. They also link to youtube clips and other related websites to what they are talking about at the time. They also follow the hashtags that are linked to the events that they are talking about this allows them to get involved in the wider conversation.
3) How are they using social media to promote/further their brand?
They have used twitter to get involved in the vintage based community this allows them to build contact this can be shown by the amount of re tweets. This is because they are not selling a particular product but instead work with other companies to create an event.
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