Viral Campaign: Viral website

For my viral campaign I will create a webpage that will be representative of the House of the Night. The website will be a blog from Zoey Redbird the lead character of the book this will be seen like a basic blog post that has been set up by a student in secret. The website warns people about the mark and tells them what to do once they have been marked. To find my website look at Houseofthenightacadomy.weebly.com.

This is the top of my webpage I have kept it simple because the webpage is seen to be created the teenage character Zooey Redbird. It has a picture that looks like it could be described as the house of night this image looks like it has been taken within the grounds by this student. I have also added to the top of this page the four social media links this would link to other social media sites that are faked Redbird social media pages.

I have used my tagline Have you been marked at the top of the page suggesting that Zooey had set up the posters herself in private it has also kept to simple writing with a large bold capital font to show the urgency of the situation. 

 The page scrolls down to the poster image that would of been created by Zooey Redbird for this capeign again linking to the tag line and with basic interactions to attend the house of night school. The image looks like it could of been taken by one of the school  girls in there room which is described in the book series.

The last thing on my house of night webpage is a post by the character describing her story and warning others it also has embedded quotes and mentions key plot points in the story. I have written this in slang as again it is from the point of view of the teenage girl who is hurrying this blog post in the book because if she found she may be in trouble.

Overall my webpage is basic but this is the appeal  that I war as it is supposedly set up by a young teenage girl with not much time. So elements are rushed and are kept to a basic standard.

Viral Campaign: Posters

 This is my first poster, this portraits the side of the house of night school this is for the teenagers that have recently been marked like Zooey Redbird in the book and do not know where to report. I have kept the subject simple with the darker side representing the harshness as she is trying to hide that she has been chosen.

This is my second poster although this is rough i like this as in the book series the first underneath poster would have been made by the church who are thought to be out to kill the vampyre kind but this poster comes from a place in the book where they are suspected of killing a professor at the school and the school are out to get revenge. Although this is rough and if i were to do this poster again i would make better adjustments to the writting.

Viral campeign: The product

My Ideas 

The product

The product i have chosen to feature my campaign about is the House of night book series by P.C.Cast. These book are based on a school for chosen vampyres these have been chosen by creating a crescent moon apon the chosen persons head so they are marked. Once this is done they will attend the where they will either make the change to a full vampyre and will get distinctive marks around there body  or will die in the process. In the book the main chaceter is chosen by the vampyre goddess Nyx. In my campaign i will use there marking process and create posters that advertise where to go if you are marked.

To further my campaign I will also create anti vampyre posters that are created by the people of faith in the book. As the series goes on these people start a war with the vampyre as they are hated by humans because they are scared.

The Tag Line 

My tag line will be " Have you been marked? " These will be the posters for the vampyres telling people where to go if they are marked and about the house of night school run by Neferet.

I will also be using the tag line for the people of faith that will be " Death to all vampyre" this will advertise the people of faiths cause.

Ideas for the campaign

• Posters : I will create to two overall posters one for the house of night school and one against this will be for the people of faith
• Social media: I will create social media for the main character such as Zoey Redbird that document her change and the new tattoos that she has received from Nyx. This ail include statues about the other chacters. 
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Viral Campeign : My initial ideas

My viral camaign is going to based on the book Shadow and Bone by Leigh Bardugo:

I am hoping to build up the illusion that the Ravkans are real and that there really is a test to find out if you are a Grisha and i will also start the apparatus campaign celebrating The sun summoner Sankta Alina.

Viral Campaign: Dumb ways to die

A viral campaign is an ad campaign that is set up either to create an artificial reality but also takes can also take place in reality. It spreads key messages from the item it is advertising . They use multiple media sources. The recent campaign Dumb ways to die has used viral advertising to raise awareness of safety it was started by Metro Trains in Melbourne. The First ad produced was a viral youtube clip that described the many stupid ways you could die using cartoon characters.
The advert : https://www.youtube.com/watch?v=IJNR2EpS0jw

This campaign has a small following with the first youtube video having 78,432,249 views. This video was shared many times on social media. The video was published on November 2012 and is still standing strong today with multiple spin offs such as games and even plush versions of their characters. The ad was created by McCann Melbourne and went on to appear in newspapers, local radio, outdoor advertising, on the metro trains network and on tumblr.

This first ad was created using a catchy tune and characters that overall helped the appeal. The video does not use links to any other webpages but does have other social media sites as they expand. The original video also has multiple parodies and alternative versions. From the success of this website they have create an interactive game for portable devices this game has had instant success with big stars such as Kate Moss and David Beckham who have stated in public interviews that they are addicted to the game. The game also contains a version of the video and allows people to take a pledge to stay safe of the railway the very thing the campaign is trying to stop. This app is very affective and has spread the campaign world wide.

From the creation of the original videos they have created further videos for special events such as valentines day and fathers day these videos also  have attached hashtags that can be used of Twitter to find various appeals. From this one original video has spread world wide and most people could hum the tune of the song. They have also created an interactive website ( http://dumbwaystodie.com) where clips from the game and music video are used so that you can play them within the website.It also tells the story of the campaign and the Metro which is the company its promoting. I will take this example and consider what i could do for my own viral campaign.