Viral campeign: The product

My Ideas 

The product

The product i have chosen to feature my campaign about is the House of night book series by P.C.Cast. These book are based on a school for chosen vampyres these have been chosen by creating a crescent moon apon the chosen persons head so they are marked. Once this is done they will attend the where they will either make the change to a full vampyre and will get distinctive marks around there body  or will die in the process. In the book the main chaceter is chosen by the vampyre goddess Nyx. In my campaign i will use there marking process and create posters that advertise where to go if you are marked.

To further my campaign I will also create anti vampyre posters that are created by the people of faith in the book. As the series goes on these people start a war with the vampyre as they are hated by humans because they are scared.

The Tag Line 

My tag line will be " Have you been marked? " These will be the posters for the vampyres telling people where to go if they are marked and about the house of night school run by Neferet.

I will also be using the tag line for the people of faith that will be " Death to all vampyre" this will advertise the people of faiths cause.

Ideas for the campaign

• Posters : I will create to two overall posters one for the house of night school and one against this will be for the people of faith
• Social media: I will create social media for the main character such as Zoey Redbird that document her change and the new tattoos that she has received from Nyx. This ail include statues about the other chacters. 
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