This is there topping they promote other fashion magazines through there page because they are for a specific target audience so they dont produce many issues. They have promoted there lated issues by using as there profile image. There description promotes where they sell their magazine and there other page such as the facebook page and website. They have a following of 34k this is small compared to other magazines such as Vogue but still have many followers and tweet on a regular basis although by the amount i think they have only been going for a couple of years.
The first tweet shown here plays on the current whether in the UK. They have used it to promote there brand by adding an image containing not any mug but one with their logo and underneath it is a placed issue of there magazine. This tweet is suggestive stateing that a perfect day away from the cold. They have also added a link back to there twitter suggesting they have also published on other social media sites.
The second tweet is a re tweet from an another vintage company they have been tagged within this tweet about an article that this other company writes within the magazine. This promotes there company and the articles they are producing supporting both the magazine and the associate company. They are also trying to get feedback from people that follow them on twitter providing the inactive process of the magazine trying to gather opinions.
The first tweet here is about an old styled image from instagram that is linked to from this tweets it shows some ladies on a old roller coaster this shows there other social media networking. They have added many simple regular hashtags to this tweet such as funny and giggles which are regularly checked. They have also added hashtags that describe the subject such as vintage and retro this also lets there magazine be directly seen by the people who are most likely to read like those looking at the vintage and retro hashtags.
The second tweet seen here is more social networking this time its about there facebook page and how they are trying to interact with people that are on facebook. They are also trying to collect contacts and know about there audience this is done by saying how they will check out there page if you tell it to them.
The second magazine that i have evaluated is Pretty Nostalgics twitter page :
The pretty nolstalgic twitter page gives you that vintage feel with its background but also displays original photography showing the sort of things they feature in the magazine subtly implying there magazines contents. There profile picture is simply there logo which becomes regonisable in your mind every time you see them. There description simply shows what the magazine publishs and the genre they fit into it also tells you about the latest issue and all its inspiration. There is also a link to the webpage. There is only a small following but this is because it is an indie magazine and has such a small specific target auidence.
The first tweet is a re tweet from a make up artist that had worked with the magazine to create a look for a photoshoot they have retweeted this to show a glipse of there special event and ale their magazine. It also contains a link to a blog post that fully describes the event and what they were working on.This promotes there band by showing the events that they are holding and that they are using people who have a large following to gain more followers.
The second tweet is a reply to a conversation with an reader stating where the magazine is stocked in there local area this promotes the brand as caring and helpful to its readers this may attract people as they like that the magazine cares. This image does not contain any images or added hashtags but does show the interation between readers and the magazine that is possible with social media that wasnt available before the create of social media sites.
This tweet is a reply to a connected company it thanks them for there help and promotion of there brand . This is how they can build contacts with already established buisnesses that can promote them because they write about similair subjects and may have similair readers or followers.
The next magazine that i have evaluated is The vintage explorer :
This twitter account is for Vintage explorer this has like many other magazine twitter accounts has used its newest cover as the profile picture this helps them promote the brand and instantly reconise the magazine if we saw it maybe convincing us to pick it up. The description tells us on a formal level what the magazine produces and where it is based this can be helpful as we now know where the locations and events they are reporting on will based. They like many other twitter accounts has also added there webpage. They have tweeted a 1,104 times this might suggest they are fairly new to twitter as many others have exceeded this number. Like the other magazines i have looked at they have a small following compared to larger magazine companies like vogue and company. There are also many associates that are listed such as Judys vintage that i have also followed suggesting that vintage magazines are limited and this forces them to all be connected to the same people.
The first tweet here is describing an event that they are doing to promote there fairly new magazine from this tweet i know where i could meet the, and how i could get a free copy of the magazine. This tweet is all about promotion not only of the magazine itself but also the event that they are attending.They have added a tag that adds the events creaters twitter account this helps you see the links between buisnesses. They have also added the hashtag design icons this is the title of the event this allows anyone tracking the event to know what the companies that are attending are saying and what is on offer. The last hashtag they have used is the location of the event which is Amesterdam. These hashtags are a common way of summarising the tweet in a short and basic way.
The second tweet is them promoting an advetiser they will do this because they are paying for the production of the magazine . This tweet also contains a hyperlink to a facebook page this shows them trying to cater to all social media users who prefer facebook to twitter or just want further detail of the magazine.
The next tweet is a retweet from a connected company called The Vintage Bazaar. This tweet contains a image that shows the vintage fashion the this magazine is about this also helps the company to retain contacts by showing that they like the same issues as the company. These contacts can be helpful in the future.
The last tweet is about there latest issue this again is promotion like most tweets from magazine based twitters is states information about the new issue and what its based on this also sets a sugestion situation where you could read the magazine and listen to the connected playlist form sportily added on this tweet. This is used to lure you as you may start to think that the magazine should be listened to with there soundtrack leading you wanting to do what they suggested.
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